FAQ
Most frequent questions and answers
No, but you’re in the right place. If you don’t have a Pinterest account, start with this FREE step-by-step video training to get your account set up. Then, grab my free Roadmap and follow the steps to start creating a Pinterest strategy
Pinterest helps people discover new ideas. If your business has an online presence, then you can use Pinterest to send their audience to your site. That said, some businesses will find getting traffic from Pinterest easier than others. Check out this article I wrote to help you figure out what’s possible on Pinterest for your business: http://smartcreativesocial.com/pinterest-traffic-business/
I already have Facebook and Instagram, why Pinterest? Can’t I just post the same thing to Pinterest?
No. Pinterest’s mission and purpose are different than other platforms. A search engine and social platform, Pinterest aims to be the positive place on the internet. People come to Pinterest to find new ideas. Your posts on Pinterest (“pins”) need to address the Pinterest users’ (“pinners”) intent to find inspiring solutions to their problems. Pinners come to Pinterest for ideas; not news or updates about their friends.
Both. Google and Pinterest are search engines, both helping people find what they’re looking for on the internet. Why optimize for only one platform when you could be tapping into the users of BOTH? User experience is key for both Pinterest and Google. Work on SEO for both platforms to give your business the best opportunity to show in searches by the audience you most want.
Yes, Pinterest can work for your business if you have a place online to share content like informational posts or videos that you can send customers to as part of a converting sales funnel. Pinners are conditioned to expect information after they click. Blogs are a great way to deliver that information and warm them up to become customers. But they aren’t the ONLY way.
